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Chrome Hearts

Is a Luxury Brand from Hollywood, founded in 1988 by Richard Stark, Leonard Kamhout and John Bowman. It is currently co-owned by Richard Stark and his wife Laurie Lynn Stark. Its logo contains a cross with the Brand name around it on a circular ribbon. The brand produces silver, gold, and diamond accessories, alongside eyewear, leather items, apparel, furniture, kitchenwear, and random objects. They are known for using leather, silver, and ebony. The production site covers three blocks in the middle of Hollywood and consists of multiple buildings and factories around the world. Production is mainly done in-house at the big production site in Hollywood. As of 2021, they have 1000 staff at their Los Angeles production site. Although not officially disclosed by Chrome Hearts, the brand is estimated to be worth around $1 billion.

Richard Stark and John Bowman started the business in a Los Angeles garage in early 1988. Bowman was a manufacturer of leather goods, while Stark merchandised top grade raw leathers. They initially established the label in order to produce leather jackets that weren’t available on the market. The third partner was master sterling silver jeweller Leonard Kamhout. The company’s first task was a costume design for Chopper Chicks in Zombietown, co-starring the girlfriend of Steve Jones, the lead guitarist of the Sex Pistols; Stark took the name of the brand from the working title of the movie. In 1992, the brand was awarded Accessory Designer Award of the Year by the CFDA. In 1994, Stark, Bowman, and Kamhout had a falling-out, and Bowman and Kamhout withdrew from the brand. Since 1994, Chrome Hearts has been co-owned by Richard Stark and his wife Laurie Lynn Stark.

Chrome Hearts is primarily recognized for its clothing, accessories, furniture, leather products, and eyewear. Majority of their products are produced in their Hollywood production factory.